Privacy Policy

Last updated: [November 25, 2025]

Elsie’s Daughters (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, make a purchase, or interact with us in any other way.

By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

1.1 Personal Information

We may collect the following personal information when you make a purchase, join our mailing list, or contact us:

  • Name

  • Email address

  • Billing and delivery address

  • Phone number

  • Payment information (processed securely by our payment provider; we do not store full card details)

1.2 Automatically Collected Information

When you browse our site, we may automatically collect:

  • IP address

  • Device information

  • Browser type

  • Pages visited and time spent on the site

  • Cookies and similar tracking technologies

This helps us improve website performance and your shopping experience.

1.3 Cookies

Squarespace uses cookies to:

  • Enable functionality (e.g., shopping cart)

  • Analyse site traffic

  • Remember preferences

You can disable cookies in your browser settings, but parts of the site may not function correctly.

2. How We Use Your Information

We use your information to:

  • Process and fulfil orders

  • Communicate with you about your purchase

  • Respond to enquiries

  • Send marketing emails if you opt in

  • Improve our website and customer experience

  • Comply with legal obligations

We never sell your data.

3. Sharing Your Information

We only share your information with trusted third parties when necessary to operate our business, including:

  • Squarespace (website hosting)

  • Payment processors (e.g., Stripe, PayPal)

  • Email marketing platforms (only if you subscribe)

  • Delivery and courier services

These providers are required to protect your data and use it only for the services they provide to us.

4. Data Storage and Security

We take appropriate measures to protect your personal data from loss, misuse or unauthorised access.
Your data is stored securely using Squarespace’s built-in hosting infrastructure and our trusted service partners.

We retain your information only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations.

5. Your Rights (GDPR)

If you are located in the UK or EU, you have the right to:

  • Access the personal data we hold about you

  • Request corrections or updates

  • Request deletion of your data

  • Withdraw consent for marketing communications

  • Request a copy of your data (“data portability”)

  • Object to certain types of data processing

To exercise your rights, please email support@elsies-daughters.com.

6. Marketing Communications

You will only receive marketing emails if you explicitly opt in.
You can unsubscribe at any time using the link in our emails or by contacting us directly.

7. Payment Security

Payments are processed securely through our payment providers (such as Stripe or PayPal).
We do not store or have access to your full card information.

8. External Links

Our website may contain links to third-party websites (such as Instagram or Pinterest).
We are not responsible for the privacy practices of these external sites.

9. Children’s Privacy

Our website is not intended for individuals under the age of 16, and we do not knowingly collect personal information from children.

10. Changes to This Privacy Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Elsie’s Daughters
Email: support@elsies-daughters.com